Ryan Mattimore
APRIL 2021-PRESENT
DEC. 2020 - APRIL 2021
DEC. 2019 - DEC. 2020
DEC. 2019 - DEC. 2020
​SOCIAL MEDIA MANAGER | BBC STUDIOS: BRITBOX
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Develop and execute multi-platform social strategies to drive audience growth and brand visibility.
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Follower Growth: Instagram 282% growth to 190K, Facebook 46% up to 1.3M, YouTube up 91% to 379K
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Own social editorial calendar and oversee creative asset production from ideation and creative brief through publishing.
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Use data-informed social listening, analytics, and KPI frameworks to guide content decisions and optimize performance.
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Directed new initiatives, like launching on TikTok (4.1M likes), BritBox’s first Reddit AMA, and multiple new-market roll outs.
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Manage and train social media coordinators, developing skills, in strategy, content creation, and community management.
​SOCIAL MEDIA & CONTENT MANAGER | COLOR OF CHANGE
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Launched first vertical video content, a Black History Month series co-created with multiple Black haircare brands.
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Planned and executed on cross-functional campaigns, aligning with internal advocacy teams and outside agencies on KPIS.
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Reported on content and campaign metrics, made data-driven decisions to optimize performance based on analytics.
​SOCIAL MEDIA & CONTENT STRATEGY MANAGER | THE PALEY CENTER FOR MEDIA
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Oversaw social content calendar, directed content creation, and initiated vertical video content strategy, which led to:
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Facebook views grew by 272%. YouTube subscribers grew 27%, and views were up 10M
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Captured live assets including IG Stories and video edits for events and exhibitions to maximize multi-platform engagement.
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Produced and edited social videos, driving increased engagement and audience growth across platforms.
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Utilized analytics to optimize content performance and refine KPIs for measurable growth in engagement and reach.
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Trained and mentored interns on community management, marketing & social strategy, and content production.
​SOCIAL MEDIA MANAGER | A+E NETWORKS: HISTORY
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Oversaw social content calendar, directed content creation, and initiated vertical video content strategy, which led to:
-
Facebook views grew by 272%. YouTube subscribers grew 27%, and views were up 10M
-
Captured live assets including IG Stories and video edits for events and exhibitions to maximize multi-platform engagement.
-
Produced and edited social videos, driving increased engagement and audience growth across platforms.
-
Utilized analytics to optimize content performance and refine KPIs for measurable growth in engagement and reach.
-
Trained and mentored interns on community management, marketing & social strategy, and content production.